Apple Inc. (NASDAQ:AAPL): Ahead of Developers Conference, Rumors About Products Increase

Apple Inc. (NASDAQ:AAPL): Ahead of Developers Conference, Rumors About Products Increase


Apple Inc. (NASDAQ:AAPL) and the rumors are two sides of a coin since the company is known to keep a lot of things under the secret wrapper until it sees reason to come out with public announcement. Therefore, as the days are fast approaching for worldwide developer conference (WWDC) news about the possibility of iPhone maker launching or dumping a product emerges quicker than one would have thought.

Currently, Apple is reportedly planning to launch a fresh MacBook and MacBook Pro apart from MacBook Air during the WWDC scheduled for next month. Similarly, the tech bellwether is working on to dump the iPad Mini, which was considered to be a key product to continue iPad success. The objective was to address a separate market that is developing in that category.

According to, the iPhone maker would launch updates for its notebook line during the WWDC. The company would unveil fresh versions of MacBook, as well as, MacBook Pro while offering updates to its MacBook Air, which is termed as the most affordable notebook. The company has updated MacBook last in April 2016.

Reports suggest that the upcoming MacBook will also have an updated processor that could likely come from the Kaby Lake family. As far as MacBook Air, the tech firm has not updated it for more than two years as it has been engaged in phasing out to promote both MacBook and the MacBook Pro. Incidentally, these two devices are thinner than the Air model.

On the other hand, Bloomberg report indicated that Apple is planning on an update for MacBook Air with a new processor that could enable the device to be around for a minimum of few more years. This is to ensure that consumers have an option of low-cost notebook. The company appears to believe that the product sales remain strong though surprisingly. However, that is mainly because of its affordability.

Aside from these, Apple could also make use of the event to launch a fresh Siri speaker, as well as, the long-awaited 10.5-inch iPad Pro featuring slim bezels for nearly edge-to-edge design.

The stock is shedding 0.43 percent in pre-market on Wednesday.