Oracle Corporation (NYSE:ORCL) will focus on media and marketing sectors with its decision to buy Moat, the rapidly-growing digital measurement cloud firm. The company did not disclose the financial terms to acquire it. The acquired firm will join with Oracle Data Cloud that currently uses data and analytics to improve media for leading publishers and marketers.
However, Oracle clarified Moat would be an independent firm within its Data Cloud division offering trusted measurement, intelligence, and analytics to renowned brands such as Procter & Gamble Co. (NYSE:PG), Nestle, and Unilever plc (ADR) (NYSE:UL) apart from publishers like Facebook Inc (NASDAQ:FB), Snap Inc (NYSE:SNAP) and ESPN besides Alphabet Inc (NASDAQ:GOOGL)’s YouTube.
Oracle Data Cloud’s SVP and GM, Eric Roza, commented, “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”
Oracle shares closed 0.52 percent higher on Tuesday’s regular trading session.